An independent design venture focused on creating original, minimalist apparel and goods. We believe in the power of simple, intentional design to communicate ideas and values. Our collection features concept-driven pieces—t-shirts, hoodies, mugs, and more—crafted for a modern, thoughtful aesthetic. We operate a capital-efficient, print-on-demand model, allowing us to focus purely on design quality and concept development.

My Role as Founder

I am responsible for the end-to-end process, from initial design to sale, leveraging a capital-efficient, print-on-demand model.

• Creative Direction & Design

  Develop all original artwork, typography, and visual concepts for a range of products, including t-shirts, hoodies, and mugs, using Canva.

• E-commerce & Platform Management

  Manage all product listings, mockups, and pricing strategy on print-on-demand platforms such as Teespring and Printify.

• Direct-to-Consumer (D2C) Sales

  Built an initial customer base from the ground up through organic marketing and personal networking, successfully monetizing my design portfolio.